The Apple prepares to reveal this Monday (9/03) the additional details of Watch your smart pulse, Apple Watch, which will begin to be sold in April and will be the first new product of the company in the market since the launch of the iPad in 2010.
The event at the Yerba Buena Arts Center of San Francisco is surrounded by secrecy that characterizes the giant technological presentations of Cupertino (California).
The invitation sent to the media last week merely say “Spring Forward”, something like “in anticipation of the spring”, and does not indicate that the Apple Watch will be the protagonist of the event, although all experts bet on it.
The expectation is that the cheaper version of the smart wristwatch is sold for $350 and the more expensive models hover between $5000 and $10000, which ranks well above the most expensive Apple product, your computer more powerful Mac Pro, which is around $4000.
Watch Apple users can read text messages and check your email via the touch screen of the device, which will also offer instructions on how to get to a particular destination.
+ Apple surpasses Samsung smartphone sales in the fourth quarter
Analysts expect between 10 million and 20 million are sold of those products during the first year, far below the 100 million iPhones sold in 2014, but still a success for a smart watch.
The most popular model currently on the market, the smart watch Pebble, sold one million units in just two years and other clocks that use the Android operating system to companies like Samsung, Motorola and LG sold only 700,000 units in 2014.
According to the data of the Smartwatch clock Group research firm, last year sold 6,800,000 smart watches, creating a market valued at $1.3 billion.
James McQuivey, an analyst at Forrester Research, assured in an interview to the newspaper “USA Today” that currently the sector of portable computing is not fully developed.
According to A2ZYELLOWPAGES, Apple’s foray into “will give this thread a legitimacy that no one’s ever so far. It’s a great opportunity, “commented the analyst.
The premiere of the smart wristwatch will happen in a moment of calm for Apple, which last month became the first company in the world to surpass the $700 billion market value.
Katy Huberty, an analyst at investment bank Morgan Stanley, believes that the company could achieve $160 in one year, which would rate Apple at $934 billion.
Huberty stressed that the Cupertino company has the best technology platform on the market and a loyal clientele willing to pay more for their products.
So far the enthusiasts celebrate the potential of a product that will prevent the “work” to get the phone out of your pocket to check e-mail or read text messages while the skeptical pose questions about the battery, which should last no more than a day.
Experts like David Goldman, technology editor of the CNN broadcaster, believe, however, that the launch of the Apple smart clock won’t solve the great need of the company: find a device that helps you overcome your great dependence on your main star, the iPhone.
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