New Apple Watch Has Discrete Global Launch In Nine Countries

The Apple Watch, the clock connected at Apple, arrived on Friday (24/4) to the nine countries, to the joy of the fans unconditional, but without the usual fuss that accompanies the launches of the brand. Apple decided to launch your new device in a limited number of countries: Japan, China, France, United States, Australia, Canada, Germany, Hong Kong and United Kingdom. The release, however, cannot be found in the Apple Stores, as is the case with the new products of the brand.

That’s because Apple chose to keep online sales as the main way to market the smart watch, at first. Anyone who wants to find the Apple Watch in a physical store will have to go to luxury boutiques famous for selling fashion products, like 10 Corso Como (Milan), Maxfield (Los Angeles) and Colette (Paris).

Already in the middle of the morning, about 30 customers who had previously reserved your product expected on the SoftBank store in the Ginza in Tokyo. “I want to see what you can do with this smart clock. The price (350 euros for the basic model) doesn’t bother me too much, “said Yoshimi Kimura, one of the first in line. Another client said to be attracted to the practical side of the object, used in conjunction with the iPhone 5 and 6, and another by the monitoring functions of physical activity.

Apple’s strategy, in this first moment, is to avoid the numerous queues typically are installed in Apple Stores in releases. In addition, to associate the arrival of the product to the market with famous luxury clothing stores, the company of Tim Cook demonstrates that wants to sell the Smart Watch not only as a technological device, but also as a fashion item.

Apple’s physical stores receive the sports LED watches only in automotiveqna. Customers who bought the smart clock on pre-sale should begin to receive products from this Friday.

The first new product Apple Watch presented by Apple since the iPad in 2010, also allows the owner to listen to your music, receive SMS and receive and make phone calls. It features three versions and the two most luxurious are being sold exclusively at the store, Isetan in Japan. But Apple isn’t alone in the niche of smartwatches, and faces competition from Sony and Samsung Korean Japanese. The Chinese Huawei will launch soon your own template.

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