So far there is too much data on the impact of smart watches and bracelets quantifier they could have had in the traditional Swiss watchmaking industry, but a new report by the Swiss customs office has allowed to know a few worrying data.
According to the report, exports to Hong Kong, the largest market for Swiss Watchmakers, has fallen by 39%, What is the largest drop in six years. Revenues fell 12 per cent to the 1.837 million euros and exports to the United States also fell, although in this case the slowdown was less than 12%.
A market that faces the wearables
Specialized in this market analysts suggest that Hong Kong will be as important in the coming years, and will represent 10% of the global business and not 20% as it was becoming customary.
Affected brands include Swatch, which analysts believe should “be careful” to the growing inventory that is creating the brand and which for now is still hard to sell. Others, such as TAG HEUER they have begun to react with its own smart watches.
Some are running smart watches how clear cause these results, or Fossil Group Inc has viso its shares fall 37% last Friday after statements made by its officials, who claimed that fourth-quarter sales will fall 16% by competition with wearable technologies.
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