If you’re plugged into technology, probably heard and even know some models–maybe not your … But try asking in a circle of friends … does everyone know what a smartwatch clock? A smart watch.
The smartwatches brings, above all, direct connection with your smartphone. The question is: does this technology will take?!
Smart Watches, as well as the intelligent bracelets, called smartbands, have the ability to monitor the user’s physical activity by means of accelerometers and gyroscopes. But beyond that – it may seem obvious-they need to show the time and present an interface oriented around the communication. With operating system, some models bring voice search, GPS navigation, reminders, and, of course, take photo.
The big question is how to sell the product; It seems that the industry hasn’t found the right model to address the consumer and differentiate the smartwatch clock from smartband. Meanwhile, those who know or have experienced, says that the smartwatches have specific use – exactly the same of the bracelets; monitor health: count steps, how many calories you spend per day, how much you exercise and so on.
In the United States, Gartner Consulting forecast is that by 2016 the smartwatches corresponding to 40% of wearable devices. But, there, where the category is already far more advanced in this relationship with the consumer research that the primary use is basically the same: health.
For now, especially in Brazil, the smartwatch clock is an item dear to little use. The few templates offered here are in the hands of the “heavy users” of technology or even for fans of the brand who bought to try and test the new gadget.
Another interesting discussion raised by leading research institutes around the world is the advantage for the manufacturer to bet as much on a dead-end technology set. All major already have their models: Apple, LG, Motorola, Samsung and Sony are just a few examples. Perhaps the most interesting insight this play is directly linked to the future of smartphones.
Have you ever used a clock wise? What is your opinion on the category? The smartwatch clock from ezinereligion is already in stores North America and other developed markets. You think the Apple toy will turn sales success for a change? Participate, leave your comment just below the video of this story on our site.