Fitbit Wants to Compete with the Apple Watch

Redemption of Pebble by Fitbit has well confirmed by the leader of the market of connected bracelets. The manufacturer of smart watches will therefore disappear, more no smartwatch will bear the name of Pebble now. This acquisition will allow Fitbit to get their hands on various patents and especially on an operating system especially developed for the smart watches. According to the CEO of Fitbit, society could well get a watch in 2017, a product that would be more sophisticated that what is happening now, able to compete with the Apple Watch.

Connected watch market is at half-mast for a few months, because of products that would not be useful to believe their users, who will tire eventually fast enough. Pebble has paid the price of this disinterest. Yet, the manufacturer launched its connected watch in large pump models, breaking all records on the Kickstarter crowdfunding platform. But today the low volumes of sales forced him to accept the offer of the Fitbit. The latter is preparing to launch a real connected watch within a few months.

Fitbit: a Smart Watch in 2017?

It is obvious that with the purchase of Pebble, Fitbit has an idea behind the head like Samsung Gear S reviewed by softwareleverage. Questioned by journalists “The Verge”, the CEO of the specialist of the activity tracker would intend to reinvent the connected watch market. Although this market is difficult, the boss says ‘ a different approach ‘. ».

Today connected watches have a image of gadget, they offer more features than what you can do with a smartphone, for example. Fitbit could then focus on the background more than the form and create a watch with a larger software offering. The purchase of Pebble will allow Fitbit to quickly develop a large supply of applications while benefiting from the bone House of the fallen connected watch manufacturer.

A Market Which Remains Promising

While it is true that the strongly connected watch sales have fallen, many analysts are however optimistic. In addition, the arrival of the modes of payment on these devices may changer by bringing new opportunities to these watches. Here again, is certainly not by chance that Fitbit is offered in May this year the start-up in the mobile payment area.

The American company already has one foot in the field of watches with the Blaze, a smart fitness watch. However, receipts of notifications remains limited, the Blaze without third-party applications. A big potential market, Fitbit will find the right recipe?

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