Since the first rumors surfaced that Apple would be preparing to create a smartwatch that your name came up! Always designated by iWatch, according to the line of other products, eventually saw the name change at the time of its release.
In fact Apple has never used this name, but will still be sued by a European company for misuse of the name iWatch.
Apple’s decision to use the name Apple Watch and not iWatch was not taken to be purely marketing or more attractive.
If you chose to use the iWatch brand, Apple would encounter a number of problems because you do not own the registration. He ended up choosing a consensual name that turns out to be the identifier of his smartwatch.
But the trademark holder in Europe, Probendi, is thinking of suing Apple for misuse of the term iWatch, even though it was not used directly.
The problem is in using this brand, iWatch, in association with various search engines, in which the associated result is always the Apple watch. This association also works for Google’s advertising results, which Apple pays to do so.
Probendi thus understands that Apple is misusing its trademark, whose rights it has registered in Europe, in software categories and computers.
Apple has systematically used iWatch on Google search engine in order to direct customers to its own website, advertising Apple Watch
It is at this point that Probendi will sustain its process and seek to stop Apple from making use of the brand, intending to be sure also be paid, the weight of gold, by the use so far made.
The lawsuit was filed in a Milan court on 26 June and according to Probendi, Apple will be making a systematic use of the term iWatch to target Google searches for its Apple Watch page. The first hearing of this case will take place on November 11.
Probendi’s intention is clear and well expressed on its shopareview. Like LG G Watch R, the iWatch brand is yours and the company will take all necessary legal steps to prevent unauthorized use.
Probability Limited is the sole entity entitled to use the name “iWatch” for products such as “Apple Watch” within the European Union, and will promptly take all appropriate legal actions to oppose any unauthorized use of “iWatch” by whomever for that kind Of products.
This is not the first case Apple has to pay to use a brand in its products. Already in 2012 the company had to pay 60 million dollars to settle a dispute, in Chinese territory, to be able to use the iPad brand.
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