Apple Watch Plays More That Ever

Apple Watch can be précommandée as of Friday morning, Paris time. Mainly on the Internet. Only a few rare stores worldwide will have the object

And if the Apple Watch marked a new stage of the molt of Apple? This transition from a group operating in the universe of the technology to a company more rooted in the world of fashion and the luxury started in 2007 when Apple Computer became Apple simply. The launch and marketing strategy of the smart watch of the firm at the Apple – need pre-orders begin Friday, April 10 at 9: 00 exactly (French time), fits perfectly in this movement, as it is based on a logic of exclusivity.

If you want to see, try, book later buy the Apple Watch you make in a department store or even specialized as Fnac, Darty or Baker. These regular reseller of Apple products will not sell. No more shops of telecom operators.

According to information distributed by Apple, during the start-up period, pre-orders will not to do on the internet. The most curious – who want to touch and see the object – can go to the Apple Store of their choice or, for France, at Galeries Lafayette in Paris.

In London, it is Selfridges has been chosen as the Apple Watch and Isetan presentation box in Tokyo. Two signs, which, like the Galeries Lafayette, embody the will of Apple to position his watch as a ‘fashion’ or object of luxury.

In Tokyo, in the Omotesando district, dozens of customers have waited several hours in the cold, on Friday morning, before the Apple store to be the first to touch the precious object, AFP reported. They were then taken one by one inside for a “fitting session”, in the words of the Apple brand.

Specific Apple as count of 24 April, delivery date of the Apple Watch, his smart watch will be also available at several shops in major cities across the world, including Colette in Paris. It’s already in this famous address of luxury and exclusive offers that had been submitted by France Apple Watch in September 2014.

Not Sufficient Stock

Unlike Samsung Gear S3 reviewed by biotionary, the Apple Watch is offered in three collections: the Apple Watch Sports, including first prize starts at 399 euros, the Apple Watch which will cost between 649 euros and 1 249 euros, and finally Apple Watch Edition, in yellow gold alloys or pink 18 carats go from 11 000 euros

Also read Apple starts at the time of the smartwatch

If, for the entry-level model, Apple is aligned with its main competitors, for other models, the rates are higher. Which does not prevent the Cupertino company to announce a demand exceeds supply.

« Given the craze of people who visit our stores and the number of customers who visited the Apple Store online to Choose very early their favorite, Apple Watch we plan stocks available at launch will be sufficient to meet this strong demand “, announced Angela Ahrendts, senior Vice President in charge of the Apple Store.

Debauched of Burberry, the British luxury in may 2014 brand, Ms. Ahrendts – which mission is to breathe an atmosphere more upscale in the Apple Store known for their minimalism – embodies perfectly this shift toward fashion hired by the California company. She isn’t the only one. In 2013, Apple had recruited Paul Deneve, former CEO of Yves Saint Laurent.

However, some see this selective distribution and resolutely oriented strategy on fashion a way to circumvent the criticisms directed at the technical performance of the product.

Read also the Switzerland resists the Apple Watch

According to the comments of the early testers, the Apple Watch battery is relatively low and applications load slowly. Result, BMO Capital Markets has reduced its estimates of sales of the Apple Watch 39 million units by September 2016. The U.S. Investment Bank previously provided 55.5 million copies sold on the period.

On his side, the firm Strategy analytics bet the product launched by Apple will be the catalyst that can ignite the market for smart watches. In 2014, in elapsed 4.6 million models, a figure that could be six times this year, with more than 28 million of watches sold.

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