Apple Watch and Tim Cook

Saying that Apple wasn’t the same after the death of Steve Jobs was a repeated evaluation in the media to the point of becoming a cliché. In fact, under the wing of Tim Cook, who succeeded Jobs at the company, nothing was released to match the impact generated by the appearances of the first iPhone and iPad.

The watch that the company presented this Tuesday is finally giving some of that like to Cook. The effect of the product on social networks and specialized media eclipsed the new iPhones (which, actually, didn’t bring any substantial novelty in addition to larger sizes and screen and best processors).

Of course, there’s always, and always in reasonable volume, the “expected”.

It’s not fair to Cook. Just like the iPhone did with the smartphone, Apple Watch took an existing product and turned it into a much more attractive proposition and efficient.

At first, the design is not only beautiful and elegant, but caters to “everyone”, as says the company Web site. The balcony is simple: three product versions, traditional, sport and premium, each with many options of bracelets. It is logical: a product “wearable” cause will be used. And few things are more personal than the style of dress.

With the many options of clock, Apple increases the range of your product in the public. Apple thought as well as a clothing company, not technology. I’ve pointed to this to invite journalists from fashion and style to cover the launch. American Vogue said that, with the Apple Watch, “the hi-tech battle to recolonize the bare wrist 21 century just speed up with full force”.

Then, Apple decided to use complication that existed in smartwatches models presented by rival companies. In these, usually the user had to perform some moves on the touch screen to get to the desired application. Apple threw everything on the main screen, with access being made via a button on the side of the watch. With the development kit available for developers, one can expect a proliferation of applications for the new product.

Of course that still lack match consumers. The product is not cheap ($ 349) and users have to decide whether they need more this contraption in your life. He needs to be around an iPhone (the model 5:00 pm on) to operate the vast majority of its functions, as for example, listen to music, make a payment or use voice personal assistant Siri. Many people may decide that I might have just the smartphone.

So far, the clocks connected with models released by companies such as Samsung, LG and Sony, have not yet picked up. Provides healthy growth for the category until 2020. An estimate of the Grand View Research says that this type of product should sell 135,300,000 units until 2020. In 2013, they sold 2 million pieces.

In competition, there are those who deposit at Apple’s responsibility to make this promising future come true. Story from Reuters held on electronic fair IFA in Berlin, carrying statements by executives of rival companies betting on it. “If Apple offer your own product, she will expand the market,” said Sung-jin Lee, Director of the planning team watches from Samsung Galaxy Gear S, in an interview with Thefreegeography. “That’s what we wanted,” did Sunny Lee choir, a Samsung Executive.

Apple is a company that reinvents much more than invent. The MP3 player iPod to iPad tablet, their releases are characterized by improving existing products, never start from scratch. With its products, there is always a concern in offering an ecosystem of applications and tools that make the user experience have more sense and diversity.

So far, through this approach, your appliances have made success so resoundingly that change the face of the market. The Apple Watch will show if the brand still has that power.

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