Android Wear – The Reasons For Success

If you have not heard of Android Wear, just walk away from Pplware!

We have spoken in recent days about this new OS that Google has launched exclusively for smart watches and also in the fact that what we had seen in MWC 2014 is indeed a reality, this year is dedicated to wearable devices.

Of course, it’s still a little early to know if Google will succeed, but we can identify a few factors to make it happen.

The experience

We can say that Google’s “first” contact with wearable devices was with Google Glass, a device that at this time has a very uncertain future, perhaps doomed to failure due to society’s growing concern about privacy, to In terms of the size of the problem, there are already places where entry with Google Glasses is prohibited.

Nevertheless, we have to talk about Android, initially released as an OS for “geeks” that some years later managed to gain (and in what way) a giant market segment with respect to mobile devices, and it is from here that we can say that Google has all the experience and know-how  about what users want on a mobile device.

Privacy Policy

As everyone knows, Google does not want to know about hardware, there is simply someone who does it well, so why leave Android Wear eternally associated with a manufacturer and not do what they are doing with Android? Of course we have the Nexus line, but this will either be a whim or else Google’s attempt to set a pace on what you want at the hardware level for Android.

Having already had a good reputation in smartphones, it was not difficult to attract all major manufacturers to the Android Wear project. Samsung, HTC, LG, Asus and Motorola have partnered with Google as well as several chip makers (with the exception of NVIDIA). By having these so sound names involved in the project success is something certain.

Development and Programmers

In contrast to what Samsung did, with the release of Gear without support for most devices and without applications, Google at the time it featured Wear also launched the SDK (software development kit).

This first version of the SDK aims to make “all” apps compatible with Wear as soon as it’s released (not smart?), We’ll be able to initially integrate notifications and searches with Google Now, Which is not so bad, if you think about the competition.

I think we’ll see applications developed specifically for Wear, such as Pebble, for example, as well as modified ROMs that will increase wear potential, of course, that the release of the SDK was a well-adopted strategy that the community liked.

Design

If we analyze all the smart watches available on the market, the vast majority fail in both aesthetic and conceptual design … Terms a watch that one needs to charge the battery every day and in that the simple act of changing the screen with the slide of the finger if Makes it tricky indeed is something that makes us frustrated and convinces us to leave the watch in the drawer. I think that here Pebble can overcome all competition, especially the new model Pebble Steel … but here I am a little suspicious!

Price

This is undoubtedly one of the factors that could dictate the success of Android Wear.

At this point the price of Samsung smartwatches is a bit high and maybe higher than what most people are willing to pay, according to RECIPESINTHEBOX. If Google chooses the strategy to introduce Android Wear devices, in its Play Store I believe we will see the most spectacular smartwatches on the market at an exceptional price. If the price is around 150 and 200 € we can then see the boom of these devices.

Threats

The main threats to this type of device are primarily design and autonomy, as already mentioned. I believe, however, that Google and its partners have this in mind and that we do not have to have a dual charger for the phone and the watch.

Competition will, of course, be another threat factor. There are rumors that Apple will launch an “iWatch” and if the launch of this product comes to fruition, there is already a market segment already dominated and with a large “wallet” of fans, who do not mind paying for one Product of the Cupertino brand, even if it is much higher.

With all of this in mind, it’s early, too early to draw conclusions and set a winner in this “wearables” race, but Google’s strategy so far has been the best we’ve seen in all segments, clearly marking the pace and direction for This new segment which is clearly the trend of 2014.

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